The 140th Canton Fair will open on October 15.

The 140th China Import and Export Fair (Canton Fair) will open on October 15th, covering a total exhibition area of ​​approximately 1.55 million square meters. This year’s Canton Fair will continue to focus on the development directions of “innovation,” “greening,” and “intelligence,” providing global buyers with a comprehensive, high-quality, convenient, efficient, and reliable one-stop trading platform. Key features and highlights include:

Firstly, a superior thematic structure. The first phase focuses on “advanced manufacturing,” showcasing a large number of cutting-edge technologies and intelligent products in areas such as electronics and home appliances, new energy vehicles and smart mobility, industrial automation and intelligent manufacturing, and new energy, in addition to traditional electromechanical themes like machinery, hardware tools, lighting, and electrical equipment. A dedicated service robot zone will continue to be established, showcasing the latest achievements in my country’s artificial intelligence. The second phase focuses on “quality home furnishings,” with each of the three major sections—building materials and furniture, household goods, and gifts and decorations—exhibiting over 130,000 square meters, fully meeting the diverse needs of global buyers purchasing exquisite home furnishing products. A dedicated fashion accessories zone will continue to be established, showcasing the innovative trend of integrating Chinese aesthetics with my country’s new materials and processes. The third phase, themed “A Better Life,” will showcase health and leisure products, toys and maternity and infant products, and fashion—themes closely related to personal life—to meet emerging consumer purchasing needs. A smart healthcare zone will continue to be featured, showcasing innovative achievements in disease diagnosis and treatment, rehabilitation nursing, and health management.

Secondly, the exhibitors are of high quality. Over 30,000 companies are expected to participate, including approximately 2,800 brand enterprises. High-tech, single-item champion, and specialized and innovative enterprises will account for about one-third, along with a large number of carefully selected distinctive enterprises from various provinces and cities. These companies possess both strength and reputation, representing the benchmark of Chinese manufacturing and providing global buyers with a one-stop, high-quality, and diversified selection of suppliers.

Thirdly, there will be a wealth of innovative products. A large number of innovative products will be showcased. The first phase of products will highlight new-type productivity, showcasing the latest achievements in new energy, intelligent connected vehicles, intelligent manufacturing, and drones. Humanoid robots, robot dogs, robotic dexterity hands, companion robots, coffee robots, inspection robots, exoskeleton robots, delivery robots, and cleaning robots will be exhibited in the service robot zone. Smartwatches, VR glasses, and AI translation devices will be featured in the “Smart Wearables” zone. The second and third phases will emphasize design innovation, green and low-carbon development, and personalization and customization. The fashion jewelry zone will showcase products covering three major categories: natural jade and gemstone jewelry, artificial/synthetic jewelry, and precious metal jewelry. Six major categories of products—intelligent diagnostic and medical equipment, medical robots, intelligent monitoring, intelligent wearable devices, intelligent physiotherapy, and intelligent rehabilitation—will be exhibited in the smart healthcare zone. The Canton Fair website will operate regularly, allowing buyers to view and experience products offline or access the exhibition anytime through the website and app, experiencing the innovative vitality of “Made in China 2025” from multiple perspectives.

Fourth, trade promotion services will be more comprehensive. A trade services exhibition area will be established, focusing on the entire lifecycle of enterprises and providing productive services such as R&D design, international logistics, and financial insurance. The “Trade Bridge—China Industry Tour” event will be held, allowing buyers to visit key industrial parks and conduct supply and demand matching negotiations with counterpart industry enterprises. Live broadcasts of exhibition exploration and industry roundtable meetings will be held, focusing on the needs of overseas buyers and key exhibition areas of the Canton Fair, simultaneously broadcast on the official Canton Fair homepage on overseas social media and the Canton Fair website. High-quality themed forums will be held, closely following industry hot topics and providing cutting-edge trend analysis and market risk prevention guidance. Diverse design activities will be held, with the Canton Fair Design Innovation Award (CF Award) exhibition hall reopened, and the Product Design and Trade Promotion Center (PDC) showcasing design services and cases, gathering innovative resources to help seize market opportunities. New product launch events will be held, simultaneously broadcast on the Canton Fair website and APP, providing rich and convenient product selection scenarios to facilitate efficient procurement.

Fifth, the convenience of participation will continue to improve. To facilitate participation from global buyers, the pre-registration channel for overseas buyers at the Canton Fair is open year-round, and remote accreditation continues. New overseas buyers attending for the first time can pre-register on the Canton Fair website and obtain their overseas buyer accreditation free of charge at Canton Fair accreditation centers (remote locations) such as Guangzhou Baiyun International Airport, Guangzhou South Railway Station, Pazhou Port of Entry for Hong Kong and Macau, designated Canton Fair hotels, and the Canton Fair Hong Kong Office. The application of real-time navigation technology within the exhibition halls is being expanded in both breadth and depth, with a strong push for comprehensive deployment of positioning technology throughout the exhibition area to further enhance the navigation experience for exhibitors and buyers. Simultaneously, the functions of the ASKME intelligent agent are being enriched, and the functions of the Canton Fair website and app are being continuously optimized to further facilitate buyers’ online searches for exhibitors and exhibits, and to enable them to communicate instantly with participating companies, enjoying convenient and efficient online services.