Continuing our mission to address food security challenges in ASEAN, this year’s theme is dedicatedto spur transformation within the F&B industry. Digitalisation and innovation are integral elementsintegrated into this year’s show, with new event highlights aimed at elevating attendees’ experienceIn this preview, we’re excited to introduce a new show segment dedicated to food technologyMYFoodTech, co-located with MifB spanning 4,320 sam of space. for the first time ever, MlFBexpands its exhibitor profiles to feature 14 segments occupying 8 halls (18,000 sam) of Kuala LumpurConvention Centre. Additionally, ‘m thrilled to announce that our Knowledge Programmes have expanded into a full 3-dayconference, covering Culinary Trends, Consumer Experiences, Tech & Robotics, Halal, and actionableSustainable topics for businesses of all sizes.I look forward to welcoming you at MIFB 2024 this July.